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Developing a Social Media Policy That Limits Risk: Practical Advice for Companies in Regulated Industries

BNA LegalEdge Webinar

Thursday, July 15, 2010 Download vCalendar
1:00 PM - 2:30 PM EDT



Social media sites are rapidly redefining the flow of information from corporate entities in regulated industries, such as pharmaceutical, health care, financial services, telecommunications, and professional services. Companies in those sectors that participate in social media must grapple with unique regulatory requirements, even as regulators themselves struggle to understand these evolving technologies and issue new guidance or adapt existing rules to fit them. The often unappealing choice between the awkward application of existing regulations and the looming possibility of new regulations specific to social media creates tensions for regulated companies seeking to participate meaningfully in online conversations, while remaining within regulatory paradigms designed without reference to modern interactive media.

Edward R. McNicholas, a partner, and Sabrina B. Ross, an associate, in the Washington office of Sidley Austin LLP, and social media consultant Mari Anne Snow, chief executive officer and co-founder of SophiaThink Consulting LLC, will review the current social media landscape and existing legal framework governing social media, and provide practical guidance on social media for regulated companies, including insight into deploying efforts to regulate social media, practice tips for developing social media policies, and best practices for social media use by companies in regulated industries.

The webinar will be held from 1:00 p.m. to 2:30 p.m. ET.
Further information on the webinar, including online registration, is available at http://legaledge.bna.com/Pagemanager.aspx?pageId=9972.

Sidley Speakers
Edward R. McNicholas
Sabrina B. Ross