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Regulated Social Media: Practical Advice for Addressing Evolving Technologies in Regulated Industries

BNA's Privacy & Security Law Report
June 14, 2010

Social media sites are rapidly redefining the flow of information from corporate entities. Regulated industries, such as pharmaceutical, healthcare, financial services, telecommunications, and professional services, participating in social media must grapple with unique regulatory requirements, as regulators themselves struggle to understand these evolving technologies and issue new guidance or adapt existing rules to fit them. The often unappealing choice between the awkward application of existing regulations and the looming possibility of new regulations specific to social media creates tensions for regulated companies seeking to participate meaningfully in online conversations, while remaining within regulatory paradigms designed without reference to modern interactive media.

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