Drug companies today use the Internet in new and innovative ways to provide information on and promote their products to consumers. Increasingly, companies utilize search engine optimization techniques, as well as interactive new media such as blogs, YouTube, and Wikipedia. However, companies should proceed with caution in using these creative promotional media, as they may inadvertently violate the Federal Food, Drug, and Cosmetic Act in doing so.
This article originally appeared in Update Magazine 2008, Issue 6, and is posted with permission from FDLI.
New Internet Promotion Options Pose Risks for Drug Manufacturers