Bad things happen to good people and to good companies. Every company knows that unexpected outcomes may happen and that, as a result, product liability litigation is a fact of doing business. But not all product liability litigation reaches “blockbuster” status, appearing on the front pages or the top of Google Alerts. So what is the difference? What is it about certain cases that make them blockbusters instead of run-of-the-mill products liability or consumer fraud suits? And, more importantly, what can inside counsel do now to prevent their next product liability case from becoming the next blockbuster?