We’ve seen it happen time and again. When a company experiences a major data breach or hacking incident, media attention turns to speculation or allegations about the company’s past history of underinvesting in cyber defenses, its supposed culture of cyber complacency, or its history of unaddressed (but, in retrospect, allegedly clear) vulnerabilities. New information may come to light indicating the victimized company suffered previous breaches months, or years, earlier. Rumors of cyber-inadequacy gain currency among current and former employees and, ultimately, regulators and plaintiffs. Sometimes (but not always), these rumors, allegations, supposition and speculation even turn out to be true.