Sidley is representing American Airlines in the renewal of its online travel agreement with Expedia Group, which will bring more fare choices to travelers booking flights through the airline’s largest third-party travel agency. The fare products are now available thanks to a direct connection through New Distribution Capability (NDC) technology, making all of American’s offers available to travelers on Expedia Group sites. The collaboration will result in two of travel’s biggest players being able to offer travelers around the world more opportunities to customize their travel experience. In the future, the collaboration may also provide the ability to offer additional elevated offers, including premium travel options, and ancillary options such as carbon offsetting.
The cross-border Sidley team was led by Bart Biggers, Jim Kunick, and Colleen Theresa Brown.