Sidley represented Alex Cooper and the Unwell Network in connection with a long-term partnership with Google and the formation and launch of the Unwell Creative Agency.
As part of the immersive collaboration with Google, Alex Cooper and the Unwell Network team will integrate Google’s suite of tools across business operations and content creation. The newly established Unwell Creative Agency will serve as a premier platform for brands seeking to connect with Gen Z audiences through partnerships, authentic storytelling, and culturally resonant campaigns. The agency will also produce original content and live events for Google as part of its broader partnership with Alex Cooper and the Unwell Network.
The Sidley team advising on these transactions was led by Matt Thompson, co-leader of the firm’s Entertainment, Sports and Media (ESM) group, Emily Zipperstein (M&A and Private Equity), and Alex Piarino (M&A and Private Equity).
