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Securities and Derivatives Enforcement and Regulatory Update

Massachusetts Securities Division Proposes Uniform Fiduciary Standard; Could Create Patchwork of Obligations Across State Lines

July 2, 2019
On June 14, 2019, the Massachusetts Securities Division proposed and offered for public comment a state regulation to apply a fiduciary standard of conduct to broker-dealers, agents, investment advisers and investment adviser representatives (collectively, Investment Professionals) when they advise their customers.1 The fiduciary standard would require Investment Professionals to make recommendations and advice — including recommendations related to the selection of account types — solely in the best interest of their customers and clients, without regard to the interests of the Investment Professional. The fiduciary standard would also apply to all clients of Investment Professionals, including not only retail but also some institutional clients. The Division’s proposal appears to be a clear reaction to Secretary of the Commonwealth William Galvin’s disappointment with the new Regulation Best Interest (Regulation BI) from the U.S. Securities and Exchange Commission (SEC). Secretary Galvin noted in announcing the proposal that “the SEC has failed to provide investors with the protections they need against conflicts of interest in the financial industry” (the Release). Section 913 of the Dodd-Frank Wall Street Reform and Financial Protection Act authorized the SEC to establish a standard of conduct for broker-dealers. In 2011, the SEC conducted a study that advocated that broker-dealers provide advice pursuant to the same fiduciary standard that applies to investment advisers. Despite this recommendation, the SEC proposed and on June 5 finalized Regulation BI, which establishes a standard of conduct for broker-dealers and associated representatives’ recommendation to a retail customer of any securities transaction or investment strategy involving securities.2 Specifically, Regulation BI enhances the broker-dealer standard of conduct beyond the previously required suitability obligations and aligns the standard of conduct with retail customers’ reasonable expectations by requiring broker-dealers, among other things, to “(1) act in the best interest of the retail customer at the time the recommendation is made, without placing the financial or other interest of the broker-dealer ahead of the interests of the retail customer; and (2) address conflicts of interest by establishing, maintaining, and enforcing policies and procedures reasonably designed to identify and fully and fairly disclose material facts about conflicts of interest, and in instances where we have determined that disclosure is insufficient to reasonably address the conflict, to mitigate or, in certain instances, eliminate the conflict.”3

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