When The Honey Runs Out: Strategies For Combating Consumer Class Action Suits

Recent years have witnessed a flood of class actions alleging false advertising and deceptive promotion of an unlimited range of consumer products. Few legal claims will more quickly get the attention of you and your management team — and for good reason. Defending a class action is uncertain and costly, leading scores of companies to conclude that an expensive settlement is the smarter option, however frivolous the case may seem. Is there a better solution than wading through the extensive discovery and lengthy sequence of motions that almost always end in such a settlement? We think there is.