North AmericaOn October 22, 2026, Pa. Gov. Josh Shapiro (D) signed S.B. 806, the Artificial Intelligence Deceptive Advertising Act. Advertisers cannot knowingly, recklessly, or willfully disseminate an ad that uses AI-generated or AI-modified content in a way that creates a false consumer perception about the nature, origin, or authenticity of the goods or services, unless the ad clearly and conspicuously discloses AI use. Evidently fictional content, parody, satire, commentary, criticism, and text-only content are exempt.October 22, 2026
North AmericaPa. State Rep. Tarik Khan (D) introduced H.B. 2879 on October 21, 2026, which would broadly regulate online gambling and, among other things, prohibit operators from using AI or other automated decision-making systems to target inducements to players based on their losses, gambling intensity, or risk of problem gambling. Operators would also have to use state-approved monitoring software, which may use AI, to identify at-risk players. Consumers would have a private right of action, alongside Gaming Control Board enforcement.October 21, 2026