All Seasons Communications is an advertising media agency (Kenya) that offers strategy, planning and buying services. Their role is to connect communication with the mass consumers – they give them visibility that will ultimately lead to product purchase or awareness. They have also a niche in behavior change campaigns. An example of positive impact campaigns is the anti-smoking initiative in partnership with Ministry of Health, which has been very successful, and the society has embraced the need for creating smoking free zones in the work & public areas. The information about the effects of passive smoking were delivered through radio campaigns which reach the rural areas and lower income mass audiences in Kenya.
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