Sidley Represents Brand Velocity Group in Acquisition of RCX Sports

Sidley represented Brand Velocity Group (BVG), a diversified investment firm focused on accelerating growth across consumer and sports businesses, in its acquisition of RCX Sports (RCX), the leading professional-league-backed youth sports platform in North America.

RCX delivers accessible, affordable, and high-quality youth sports experiences, and manages the official licenses on behalf the National Football League ("NFL Flag"), Major League Soccer ("MLS GO"), the National Basketball Association ("Jr. NBA & Jr. WNBA Leagues"), Major League Baseball ("MLB Pitch, Hit & Run"), and the National Hockey League ("NHL Street"), among others. The transaction is supported by a broad strategic investor group including Hamilton Lane's Impact platform, St. Cloud Capital, Darco Capital, and Three Ocean Partners, alongside athlete partners such as Eli Manning, Emmitt Smith, Larry Fitzgerald, and Jameis Winston.

The Sidley team was led by Brien M. Wassner, Nicholas C. Phillips, and Charles H. Baker (M&A and Private Equity) and included Dylan M. Sherwyn, Tamia Sutherland, Jeremy D. Wiener, and Hugh E. Reynolds (M&A and Private Equity); Kelly M. Dybala, Mary Kathryn Field, Megan Bradley, and Celeste A. Acevedo (Global Finance); Eric S. Wolf and Ryan B. McLeod (Employee Benefits and Executive Compensation); Beth M. Quintana and James Cheney (Investment Funds); Tara M. Lancaster and Joel Lifshitz (Tax); Scott J.F. Goldstein (Insurance); E. Kyle Barnett (Technology and Life Sciences Transactions); Eric G. Hoffman (Labor, Employment and Immigration); Stephen W. McInerney (Privacy and Cybersecurity); and Tanvi Sharan (Capital Markets).