Sidley Represents Brand Velocity Group in its Investment in Jaya Apparel Group

Sidley represented private equity firm, Brand Velocity Group (“BVG”), in its investment in Jaya Apparel Group (“Jaya”), which owns and operates the women’s contemporary fashion labels, Cinq à Sept and LIKELY. The partnership will expand business opportunities, fuel sales growth and foster global expansion efforts for Jaya.

The Sidley team was led by M&A and Private Equity partners, Brien Wassner and Grace Jamgochian, and senior managing associate, Rachel Fridhandler. The team also included: Emily Chazen and Aida Kimiagar (M&A and Private Equity); David Kreisler, Ivet Bell, and Gustavo Calazans (Investment Funds); Tara Lancaster and Joel Lifshitz (Tax); Eric Wolf and Ryan McLeod (Employee Benefits and Executive Compensation); Aimee Mackay (Labor, Employment and Immigration); Patrick Harrison, Edward Sharon, and Iva Todorova (Antitrust); Aaron Applebaum (Global Arbitration, Trade and Advocacy); Scott Goldstein (Insurance); Lauren Kitces (Privacy and Cybersecurity); and Andy Dykstra (Technology and Life Sciences Transactions).