Sidley is representing skincare company Youth to the People in its acquisition by L’Oréal. Based in California, Youth to the People develops and markets high-performance skincare products known for formulas that combine vegan blends of superfood extracts and science. Youth to the People was founded in Los Angeles in 2015 by two cousins, Joe Cloyes and Greg Gonzalez. The founders were inspired by their grandmother, Eva Friederichs, who started a professional skincare line 40 years ago, utilizing plant extracts and innovative active ingredients. The brand’s growth has been supported by its investors, Sandbridge Capital, Strand Equity, and Carisa Janes. The brand is expected to record more than US$50 million of sales in 2021.
The Sidley team is being led by Mark Metts and Katy Lukaszewski, M&A lawyers in Houston who have devoted a significant portion of their practices to the beauty M&A sector over the past several years.
Other members of the deal team include: Sarah O’Brien (M&A); Rachelle Soderstrom and Valerie Truong (Technology and IP Transactions); Karen Kazmerzak, Edward Sharon, and Stewart Inman (Antitrust/Competition); Zack Pullin and Aaron Mitchell (Tax); Eric Winwood and Marian Fielding (Executive Compensation and Benefits); Diane McEnroe and Susan Stolzer (Healthcare and FDA); Terri Reuter and Emily Wajert (Labor/Employment); Michael Mann (Government Investigations); Heather Palmer and Allen Braddock (Environmental); Jen Fernandez (International Trade); Scott Goldstein (Insurance); and Mark Prior and Ash Nagdev (Privacy and Cybersecurity).